On-premise growth diagnostic for tequila brand company

About the client

The client is a fast-growing tequila brand based in the United States, featuring nationwide distribution, handling hundreds of thousands of cases annually, and supported by a large sales team exceeding fifty members.

Situation

A renowned tequila brand was struggling to expand its reach in the on-premise channel, aiming to jump from 25% to over 80% in distribution. Conflicting internal views on the stagnation made it crucial to identify a clear path forward.

Solution

Through deep-rooted strategy expertise and extensive data analysis, we uncovered the core issues and deployed a powerful, data-driven action plan. Our approach included creating a decision-making framework tailored to regional market dynamics.

Results

Remarkable success followed our intervention—50% less churn in new accounts, significant gains in high-potential new account distribution, and a 300% increase in securing very large accounts.

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