Collaborative Demand Planning for a Spirits Brand Company

About the client

Sprints BrandCo is a prominent spirits manufacturer in the US, employing over 1000 people and distributing 10 million 9L cases of spirits annually through third-party distributors, with headquarters in New York.

Situation

The company struggled with a cumbersome and error-prone Excel-based demand planning process that was unreliable despite having advanced sales reporting in Power BI.

Solution

We implemented an automated, statistical forecasting model integrated with Power BI and Aimplan for direct input and collaboration, supported by rigorous diagnostics, user testing, and a best-in-class model development.

Results

The new system dramatically reduced time spent on forecasts, improved the accuracy of financial and operational planning, and enabled sophisticated features like scenario management and automated calculations.